Target Back To College : Bullseye University.

Bullseye University was a live experiential and digital broadcast project featuring five full-scale, glass-fronted dorm rooms furnished with Target products and inhabited by YouTube celebrities. The entire event was live-streamed 24 hours a day for four days, allowing online users to select which room to view. The digital experience also included interactive giveaways called U-Packs, which users could win by signing up for email updates and participating during live events.

Discipline

Deutsch LA

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