Uber.com.

When Uber needed a new homepage designed, approved, and shipped in 2-3 weeks ahead of a planned April IPO, the team iterated rapidly to create over 100 concepts. They pushed for a product-focused page that expressed a multi-faceted narrative, positioning Uber.com as a hub for its robust platform services. Despite compromises to appease stakeholders, the final version was successfully shipped within the tight 3-week deadline.

Discipline

Uber

Year

2019

Plates

09